5 lessons from Heather Jones International

“Heather is a quintessential artist of this millennium representing the transitional era of self-assertion and individuality. Her designs are motivated to make women feel good about themselves, to empower and inspire.

The endless limitation of her work is like a powerful river with countless branches, which develops into outrageous waterfalls. Her work brings a divine blessing to each individual that comes into contact with her designs.

They can imagine the warm tropical nights, cool sensuous days, deliciously soothing waters, the earthly rich flora of orchids and hibiscuses; all woven into the magical loom that Heather creates.”

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Photo Credit: Heather Jones International

I first met Heather at the first Tobago Fashion Coda (although I do not think she remembers me or that anybody remembers much ha ha except that it was an awesome night!). The committee had just invited persons to indulge in the all inclusive refreshments done by the Tobago Hotel School. There we saw Heather and approached her to say “hello” and extend our congratulations to her on her collection. She was absolutely “down to earth” and so warm in her response to us. This is something I will forever cherish. I also take forward with me in life a few lessons from that moment. The first lesson is no matter who you are and whichever fields you assert yourself in always remember to treat others as you would like to be treated. The second lesson is people will remember you for character. Hence with that being said I am jumping into my Heather Jones Designs International review.

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Photo Credit: Heather Jones International

I grew up hearing and seeing Heather Jones Designs broadcasted on television or glorifying the newspapers (yes I used to read the paper before the advent of online news). My chats with Leasel Rovedas and Omzadd Khan would further reveal that Heather even designed and supplied the Caribbean Airlines uniforms (no wonder our flight attendants look so beautiful). They would further confirm that although people are more conscious of the fashion industry today in Trinidad entrepreneurship still requires a lot of work before results are realized. In one of our discussions we realized that Heather really has accomplished a lot over the decades; working at her craft. It is safe to say her success did not happen overnight and this remains the third lesson I wish to note for my own life.

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Photo Credit: Heather Jones International

Heather Jones achieved the “International Pret a Porter Style Award” for  Fashion Week of the Americas in 2002. She went on to win “Woman of Great Esteem Award” from New York’s Woman of Great Esteem Foundation 2005. In 2008 she received the award for “Best Trinidad and Tobago Designer.” Then she achieved “The Chaconia Gold Medal,” a national award from her home country Trinidad and Tobago for her contribution in fashion in 2009. Despite receiving awards it seemed Heather understood that this alone does not translate to “Ah Reach”.  This is my fourth lesson from Heather Jones. There are no limits for success only room for improvement and these accolades were only material confessions that Heather Jones was on to something and she needed to listen to her intuition and figure out what’s next for her brand and how can she do this better.

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Photo Credit: Heather Jones International

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Photo Credit: Heather Jones International

I must commend Heather’s focus on her art, her strategic planning and execution as Heather Jones Designs catapulted further to become international. Her collections were already being sold in about thirty stores in the U.S.A and were now being showcased on the global map from Asia, Europe to the Mediterranean markets. The highlights of these shows included attending “Me My Mode Show” in Paris in 2012, “Labo Ethnik Fashion and Lifestyle” in  Paris in 2014, “The Gallery in Berlin” in 2013, “Japan International Fashion Week”, “Miami Fashion Week”, “Unconventional Wedding District” in Milan and “Mediterranean Fashion Dreams” in Italy. Currently her collections are being sold in Japan and Italy among other destinations. Undoubtedly, Heather Jones has put Trinidad and Tobago on the world map.

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Photo Credit: Heather Jones International

dress-with-wrapPhoto Credit: Heather Jones International

Heather Jones designs Prêt a Porter, Luxury, Resort, Bridal even Monday Wear and Fete Wear. The art of hand painting which she acquired was passed down to her from generation to generation. She aces garment construction and actually learned this from an early age. However, the striking thread that ties Heather Jones Designs International from where she started to the direction she is headed would be the marriage of traditional with contemporary in such a way that her creations are timeless and transitional. Heather Jones is relevant to her target market across many oceans in varying cultures in different age groups. She is cognizant of the trends, styles, colours, designs and fuses that with the uniqueness of her perspective of the Caribbean rather the way she views it. She finishes her designs with authenticity from her signature which is hand painting.  Anyone can spot a purchase from Heather Jones Designs International immediately because her aesthetic is so identifiable. Similarly anyone wearing merchandise from Heather Jones Designs International will be easily spotted because her work stands out anywhere and everywhere. Heather Jones Designs International is an iconic brand that captures the essence of Trinidad and Tobago. Our culture is a melting pot of influences. We are a “fusion people”. The designer understands this in fact she is a product of this environment. She is alert to all of this therefore she channels this into her designs and it is inevitable that the finished product encapsulates fusion fashion.

heather-hand-paintedPhoto Credit: Heather Jones International

hj-resort-dressPhoto Credit: Heather Jones International

Notwithstanding, this nation is very fortunate to have someone so valuable, alive and approachable for consultation on the way forward for Trinidad and Tobago’s creative industries. At first glance the average person browsing her collections or viewing a random piece in a magazine or newspaper may not think that this woman, this creative entrepreneur, this iconic designer is so stellar or that she packs all these titles and accolades behind her name. Here is where I take my fifth lesson from Heather Jones. The lesson here is not to build to display but build to “disappear” or “work behind the scenes” to accomplish your life purpose. This is such a paradox as the fashion world is one that requires creating illusions, fostering imagination and brand communication through visual appeal. However, building to disappear and fulfill your purpose rather than building to “show off” can be done and Heather is a prime example of that. She has been building her empire in the fashion world neither for ostentatious, selfish purposes nor for expectations of recognition and status quo but for her life’s purpose. She exercises her will to realize her purpose in life by making the dreams of other women come true when she designs her collections. Her intentions are pure. She makes women feel better, feel empowered and feel inspired to go out into the world and complete their purpose too.

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Photo Credit: Heather Jones International

resort-heatherPhoto Credit: Heather Jones International

You can visit her website to preview her collection if you wish to stand out in local designer wear this Trinidad Carnival 2017 at www.heatherjonesinternational.net or visit her facebook page at www.facebook.com/heatherjonesinternational or call her up at 1.868.622.9075 or 1.868.467.9756

Heather Jones Designs International will be on my Carnival Fashion Tour this Saturday 11th February 2017. Booking for the tour is available and you can send an email to letsgotrinidadandtobago@gmail.com to register.

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The Lost Tribe's Riddim

Before I proceed with my review for The Lost Tribe Carnival 2017 I would like to set the record straight on my thoughts about our Carnival fashion. I want to reiterate that Trinidad Carnival remains a haven  for “creatives”. This means there is always room for more design aesthetics, creativity, new directions and new concepts that resonate with or even challenge the traditional ideals. Of course our Carnival fashion is embedded in our history and we owe all of this that we have today; our creativity, our skills, our talents to the foundation that gave the present day mas’ men and mas’ women their jump off into the Carnival scene. There are so many niches in the present and there is still room for more. As “creatives” we are entitled to critically examine art forms but we must not judge and bash each other for being too traditional or too modern because this is Trinidad Carnival. All the different facets of Trinidad Carnival encompass our Carnival fashion landscape and neither is wrong for bringing to fruition their contribution to Trinidad Carnival fashion.

riddim-v2-1-2-finalPhoto Credit: The Lost Tribe

The Lost Tribe Carnival had its debut in 2016. The Creative Director Valmiki Maharaj and Co –  Creative Director  Anya Ayoung Chee sought to expound upon a mas that was missing from the Carnival. They felt it was time to deliver the people from the lack of  theatre, drama and storytelling on the Carnival road. They intended to bridge a gap between traditional mas and modern day. The Lost Tribe Carnival brands itself as an alternative concept band.This year their presentation awakens the creatives in dance, music and theatre yet again as they bring forth “The Riddim.” The cast of designers include Shawn Dhanraj, JP Richardson, Keegan Simon, Nadya Shah, Shari Cumberbatch, Simon White, Jeri-Lee Alexander & Lauren Baccus and Aaron Schneider.  “The Riddim” in my words would describe the sound of Trinidad Carnival.

The Areito Section

Areito is a traditional, Amerindian based prayer ceremony.  The female costume includes head piece, bra and bottom piece, full-body chain and backpack. The male costume  includes head piece, chest piece, sharwani pants and backpack.

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Photo Credit: Laura Ferreiraarieto-malePhoto Credit : Laura Ferreira

 

The Bamboo Section

This section was inspired by the sound of the tamboo bamboo musical instrument and was designed to produce the sound off the moving Bamboo Cathedral. The female costume features head piece, bra and bottom piece, cropped top, hip chain, leggings and backpack. The male costume  includes head piece, sleeves, long pants, satchel and backpack.

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Photo Credit: Laura Ferreirabamboo-malePhoto Credit: Laura Ferreira

The Cutta Section

The Cutta Drum from The Laventille Rhythm Section heavily influences this section of The Riddim. The female costume features hoodie, bra and bottom piece, leggings, bracelets, foot pieces and necklace. The male costume includes turban, dhoti pants, Indian Drum and backpack

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Photo Credit: Laura Ferreira cutta-male

Photo Credit: Laura Ferreira

The Djun Section

This costume is described as being an inspiration from the “Djun – Djun” drum from the Laventille Rhythm Section. This drum also fits into the category of traditional war drums. The female costume consists of headpiece, whole piece, cuffs, neck piece, necklace, cape and backpack. The male costume consists of headpiece, arm  pieces, pants, neck piece, backpack and Djembe Drum.

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Photo Credit: Laura Ferreira djun-malePhoto Credit: Laura Ferreira

The Dudup Section

This section bears influence from the Dudup pan  or as The Lost Tribe considers it; the forefather of the steel pan.  The female costume includes head piece, monokini, bangles, neck piece, cape and standards. The male costume includes neck piece, belt, pants, backpack and standard.

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Photo Credit: Laura Ferreira dudup-malePhoto Credit: Laura Ferreira

The Iron Section

This theme has connotations of the first strike, heartbeat and soul of The Laventille Rhythm Section. The female costume entails tiara, bra, monokini, cuffs, collar and backpack. The male costume includes head band, collar, khaki pants, leg pieces and backpack.

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Photo Credit: Laura Ferreira iron-malePhoto Credit: Laura Ferreira

The Jab Section

The Lost Tribe Carnival defines The Jab as a spirit. They believe The Jab is a profoundly dark and inspiring story rooted at the core of local culture. The Jab costume is inspired by the sounds, visualization and movement of the J’Ouvert experience. The female costumes highlight headphone head piece, bra, monokini, Obi belt, bangles and backpack. The male costume showcases headphone head piece, neck piece, joggers, Crix tin, whistle and backpack.

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Photo Credit: Laura Ferreira jab-malePhoto Credit: Laura Ferreira

 

After previewing these costumes I understand and appreciate The Lost Tribe Carnival’s contribution for 2017. I am fully aware that the creative process was  carefully planned and executed. The costumes are synchronized with their “behind the scenes” meanings and  relate to the design production. This is a revolution in Trinidad Carnival fashion and it is coherent. Their efforts to introduce theatre, drama, and storytelling are on point. There is zero mismatching of concept to creation. The cast of designers under the stewardship of the creative directors has managed to capture their stories in the essence of the costume design. However, this does not stop here as this group used the modern day facilities and technologies to make their impact and etch their brand identity in the hearts and minds of  all who are interested in being part of their tribe. You can contact The Lost Tribe Carnival at 2017.losttribecarnival.com or you can take my Carnival Fashion tour which will be offered this Saturday 11th February 2017 to learn more.

In closing my words of advice for the creative community and the spectators of Carnival Fashion are, “Embrace who we are and the bigger picture of what we are and the direction for Trinidad Carnival rather the greater vision for Trinidad Carnival, respect each others work, focus on the task at hand, at “getting it done” and to consistently and continuously work together because united we will stand and divided we will fall.”